The American Museum of Magic (Marshall, Michigan) is pleased to announce the launch of its new website at www.americanmuseumofmagic.org. This new, professionally designed site replaces a simpler, minimal site that was up for several years. Museum Director Jeff Taylor explains that “the new site offers us a greater flexibility in being able to communicate with the public, and does so with an excellent design that highlights the museum’s amazing collections.” The new site joins a recently posted Facebook page which also contains information on the Museum.
Opened in 1978, the American Museum of Magic was founded by Bob Lund, a long-time journalist. Taylor thinks Lund would appreciate the site. “Bob, personally, was a big fan of direct contact with people, but as a journalist, he certainly understood and appreciated mass media. Today, we can use the internet to share his passion for magic with people all over the globe.”
Visitors to the site will be able to see images of some of the artifacts exhibited in the museum, get information on hours and updates, and even view items currently for sale in the Museum’s expanding gift shop. The new site will also promote educational and public programs, something the Museum started this past summer.
Additions to the new site are already being planned. Online exhibits, biographies of magicians, and information on Museum’s vast archival holdings will all be part of the new site as it grows. Taylor hopes the planned updates will make the website a resource for people interested in magic across the nation, rather than just an advertisement for the museum. “We can only exhibit a fraction of the material we preserve,” said Taylor. “We try to limit our tour to an hour, but with 500 years of history in the museum, a lot gets left out. The updates will allow us to share many more stories of magic and magicians.” Taylor hopes that the next batch of updates will be completed by the summer of 2011.